Is football AI-proof? Why tech investors wanted a slice of the World Cup
BBC News 3 weeks ago 50
Thrive Eternal, a venture capital firm focused on AI-resistant assets, proposed investing $4.2 billion to acquire a minority stake in FIFA's World Cup under a new Forward Enterprise structure, betting that sport's cultural value would protect it from AI disruption. The deal would have valued the World Cup at $20 billion and provided individual member associations with stakes worth up to $91 million each. FIFA withdrew the proposal after opposition from fans and calls for the president's resignation, though investment interest in football from tech firms is expected to continue.