After blowing its entire 2026 AI budget in months, Uber CTO says ‘We’re coming to the end of the so-called 'tokenmaxxing' era’
Fortune 22 ● 4 sources
Uber spent its entire 2026 AI budget within months after encouraging excessive token consumption through leaderboards, then adjusted course by improving prompt caching and efficiency metrics rather than restricting access. The company quadrupled AI tool adoption while reducing cost per token, with Uber's CTO declaring the "tokenmaxxing" trend over as enterprises shift focus to efficiency. However, this shift risks triggering Jevons paradox, where cost reductions lead to increased total spending as companies deploy more AI agents and workflows.