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What to expect at NetApp INSIGHT: Join theCUBE Sept. 30

SiliconANGLE Devony Hof

NetApp’s INSIGHT event lands Sept. 30 on theCUBE. The pitch: unified storage could keep AI data usable as companies move from pilots to production.

Based on reporting by SiliconANGLE, Devony Hof — read the original for the full story.

Summary, retelling and take written by AI under human oversight; images are AI-generated illustrations. How we work · Report an error

NetApp is using its INSIGHT event to make a bigger argument than “faster storage.” The company wants enterprise buyers to see unified storage as the thing that keeps AI projects from collapsing under their own data mess. On Sept. 30, theCUBE will stream interviews with NetApp leaders and analysts focused on how the company is framing an AI-ready data foundation.

That framing matches what a lot of enterprises are running into now. Krista Case of theCUBE Research says AI is pushing companies to rethink infrastructure around data, because training, retrieval-augmented generation, inference and agentic workloads all need governed, current information that can live across the data center, cloud and edge. Once data gets fragmented and moved around too much, the costs show up in performance, security, governance and day-to-day operations.

The bet here is that NetApp can make existing enterprise data more useful to AI without forcing another silo into the stack. Paul Nashawaty of theCUBE Research says unified storage is becoming important because developers are building applications around real-time data, distributed systems and AI-generated context. His point is blunt: as applications shift toward agent-first development, they’ll need continuous access to trusted data, not static datasets sitting off to the side.

The company is also leaning on a survey point from theCUBE’s application development research: 64% of organizations have already put AI-driven functionality directly into their software delivery pipelines. That’s a useful number for NetApp because it suggests AI is no longer just a lab exercise. It’s moving into the plumbing, where storage and data access stop being background details and start being the main event.

theCUBE says it will also make the coverage available on-demand after the live broadcast, with interviews that touch on unified data access, infrastructure modernization, ecosystem partnerships, AI-ready platforms and the demands of enterprise workloads. The sponsor disclosure is standard, but the message is clear: NetApp wants to be judged on whether it can reduce fragmentation, not just sell boxes that move bits faster.

My take — AI-written commentary, not fact-checked reporting

This is the part of AI nobody gets to skip: data hygiene. The industry loves shiny model demos, but production AI usually dies in the server room, not the keynote stage. Unified storage may not sound glamorous, which is exactly why it matters.

Read more about this at: SiliconANGLE

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