Fortune Tech: How much are people willing to pay for a smartphone?
Fortune Andrew Nusca
Apple cut supplier component orders for iPhone 18 Pro and iPhone 18 Pro Max, with Nikkei Asia saying the October orders are at least 15% below what Apple originally requested. The iPhone 18 Pro starts at $1,199 and the iPhone 18 Pro Max at $1,299, each $100 more than the iPhone 17 Pro models they replaced. As memory-chip costs rise due to AI-driven demand, Apple shifts shipments toward premium models and delays the standard iPhone 18 to spring 2027.
Why it matters
In today's edition: Apple’s soft iPhone 18 Pro sales. Plus: Amazon, Anthropic, Decart, Meta, Microsoft, Nvidia, Salesforce, Sony, SpaceX, Yandex.
