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ChatGPT Ads expands across Europe

OpenAI 18 August 2026, 22:00 ● Covered by 2 sources

OpenAI is expanding its ChatGPT Ads product to 31 European markets, enabling advertisers to reach users within the ChatGPT interface. The rollout covers all EU member states plus additional European countries. Advertisers can now display ads to users while they search, research, and make purchasing decisions within ChatGPT.

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ChatGPT Ads is expanding to 31 European markets. Learn how advertisers can reach people as they explore, compare options, and make decisions.

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TLDRocket 19 August 2026

OpenAI's week has been defined by two competing narratives: aggressive expansion and acute vulnerability. The company is rolling out ChatGPT advertising across 31 European countries next week, launching a teen-restricted version with parental controls, and pushing deeper into regulated verticals—all while hemorrhaging money at an alarming rate. Q2 financials revealed $6.7 billion in revenue against $12.3 billion in operating losses, a gap so wide it undercuts the company's fundamental business model. By contrast, Anthropic posted $11.6 billion in revenue with $559 million in operating profit, suggesting the scaling economics that were supposed to vindicate OpenAI's growth strategy aren't materializing.

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ChatGPT Ads expands across Europe

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