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OpenAI expands ChatGPT Ads to 31 European markets Product launch
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TLDRocket
19 August 2026
OpenAI's week has been defined by two competing narratives: aggressive expansion and acute vulnerability. The company is rolling out ChatGPT advertising across 31 European countries next week, launching a teen-restricted version with parental controls, and pushing deeper into regulated verticals—all while hemorrhaging money at an alarming rate. Q2 financials revealed $6.7 billion in revenue against $12.3 billion in operating losses, a gap so wide it undercuts the company's fundamental business model. By contrast, Anthropic posted $11.6 billion in revenue with $559 million in operating profit, suggesting the scaling economics that were supposed to vindicate OpenAI's growth strategy aren't materializing.
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