How Fanatics Betting and Gaming built a multi-agent customer support system
Amazon Web Services 1 month ago 14
Fanatics Betting and Gaming built a multi-agent customer support system on AWS to handle sports-betting questions that vary by U.S. jurisdiction and spike during live events. It routes messages through a Responsible Gaming classifier that uses Amazon Nova 2 Lite for compliance checks, with high-severity signals immediately transferred to human agents. The result is faster, more accurate responses with reduced dependence on human-only queueing while letting the team add new tools and knowledge domains without rebuilding the whole chatbot.