Exclusive: Mistral acquires adtech startup Pimento in €12.7m cash-and-shares deal, filings show
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Mistral is set to acquire Paris-based adtech startup Pimento via a cash-and-shares deal, according to regulatory filings seen in the report. The deal is worth €12.7m in total. As a result, Pimento will be absorbed into Mistral’s business, expanding its footprint beyond its core AI product work into adtech.