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Friday, 14 August 2026

The exec behind YouTube Shorts on the future of short-form video

Fortune 6

Aparna Pappu, a Google veteran now leading YouTube Shorts as VP for creator community, outlined how the platform is using YouTube-wide thinking to grow short-form video. YouTube Shorts averages 200 billion daily views. The team is aiming to improve video understanding and recommendations with Google DeepMind expertise while adding creator tools like automatic thumbnail generation and pushing to reduce low-quality content, including AI-related material.

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