Mailchimp Report highlights power of personalisation and AI during peak shopping season

Startups Magazine · 35

Intuit Mailchimp published a report on holiday marketing performance based on 44 billion emails and 83 million text messages sent between Halloween and New Year’s Eve. In the UK, emails using dynamic content and personalisation delivered a 10% higher average order value than campaigns without personalisation. It finds that targeted messaging, email+SMS timing, and generative AI-assisted emails improve engagement and revenue, while brands can also benefit from “shoulder days” and treat acquisition as the start of a longer-term relationship.