Apple’s new CEO could change when it launches phones and laptops
The Verge 2 weeks ago 36 ● 2 sources
Apple’s new CEO John Ternus wants the company to launch phones and laptops more frequently rather than relying on its usual fall and spring events. Apple typically holds iPhone launches in September. This would push Apple to speed up development and introduce products more quickly, with more experimentation as it targets competitiveness in the AI era.