Where to preorder the iPhone 18 Pro and Pro Max
The Verge Brad Bourque ● Covered by 7 sources
iPhone 18 Pro preorders are open now. The new phones land Sept. 18, and Apple says the chips and cameras got a real bump.
Based on reporting by The Verge, Brad Bourque — read the original for the full story.
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The iPhone 18 Pro and iPhone 18 Pro Max are up for preorder, with Apple’s latest flagships due to arrive on Friday, September 18th. They were announced at Apple’s September 2026 “Sunrise and shine” event, alongside the iPhone Duo and other new gear.
Apple is leaning hard on the internals this time. Both phones use the A20 Pro processor, which brings more GPU power and more neural cores for AI-related tasks. The cameras also get what Apple is calling welcome improvements. That’s the pitch: faster, smarter, better at photos, without a wholesale redesign stealing the show.
If you’re the sort of person who cares about getting a specific color and storage combination, preorder is the safer move. These things have a habit of disappearing in the exact configuration everybody suddenly decides they wanted all along.
The 6.3-inch iPhone 18 Pro starts at $1,199 for the 256GB model. The source doesn’t give the full pricing breakdown here, but the message is clear enough: if you want one of these early, preorder is already live.
My take — AI-written commentary, not fact-checked reporting
Apple knows exactly how to turn “small upgrades” into a premium ritual. Faster chip, better cameras, same prelaunch scramble — and people will line up anyway because scarcity still sells. Open models don’t get this kind of theater, which is probably why Apple keeps winning the room.
Read more about this at: The Verge
