Primo raises $8M to bring autonomous AI agents to IT operations

Primo has picked up $8 million in new funding, with Headline and Global Founders Capital leading the round. Pennylane’s Arthur Waller and Pigment’s Romain Niccoli are also in the investor list.

The company builds software for corporate IT teams, and its pitch is simple enough: stop forcing people to juggle separate systems for devices, apps, identity and support. Primo puts those pieces on one platform, then gives AI agents access to employee data, device details, application permissions, internal policies and the integrations needed to make changes across other tools.

That setup is meant to do the dull work from start to finish. Primo points to onboarding and offboarding as a core use case, where agents can order hardware, grant software access, and later revoke permissions when someone leaves. Companies can still keep a hand on the wheel, deciding which steps happen automatically and which need human approval, with traceability built in.

Martin Pannier, Primo’s co-founder and CEO, says the goal is to turn IT from a cost center into a lever. It’s a familiar startup promise, but the traction is real enough to pay attention to: the company says it has more than 400 customers in 10 countries, including ASL Airlines and Attio, and that revenue has quadrupled year over year to more than $4 million in annual recurring revenue.

The new money goes toward hiring, more AI work and international expansion. Primo says it plans to double headcount in the coming months and push harder in the UK, Germany, Benelux and the Nordics, where it already has a presence. More than half of its customers are outside its home market already, which usually helps when a company starts talking bigger.