Meta launches Muse for Small Business

Meta is widening Muse beyond a general-purpose AI agent and turning it toward small businesses. The company says the new version can plug into tools people already use to run a shop, handle more of the routine work, and connect with the Meta services many businesses already keep open all day.

That matters because small-business owners do not sound starved for ideas. They sound starved for time. Meta says Muse can connect Instagram professional account analytics, Facebook Pages, Meta ad accounts, and dozens of other tools, while also understanding what a business sells, how its brand sounds, and the questions customers keep asking.

The pitch is simple enough: let the machine take over the parts of the day that do not make money. Tom Mulholland, who runs Mulholland Grocery in Malvern, Iowa, says he works about 65 hours a week and needs help with the jobs that sit outside his core work. Cutting steaks and making sausages are one thing. All the other roles of a small business owner are another.

Meta is also leaning on partners to make Muse feel less like a toy and more like plumbing. Canva’s co-founder and chief product officer, Cameron Adams, says connecting Muse to Canva lets templates and tools show up inside conversations, so an early idea can become something editable and ready to share. The company says more connectors are coming, partners can apply at muse.ai/platform, and custom connectors are supported too.

Muse is free for most of what people need, with subscription plans for heavier use. Meta says it is building AI across the company to help businesses at every stage, and it is framing Muse as part of a larger push to hand more work to software instead of people.