Instagram is adding an AI ‘assistant’ to tell you how to post
The Verge Mia Sato
Instagram is adding an AI creative assistant inside its Edits app to give creators feedback and suggestions for their posts. The assistant uses Instagram account metrics including retention and pulls in data such as likes, views, and shares. As a result, creators can ask open-ended questions about what’s trending, why specific videos performed differently, and which content resonated most.
Why it matters
Instagram is the latest social media platform to add built-in AI-powered features that will give users feedback on their posts. The company announced Wednesday that its standalone Edits app will now include an AI "creative assistant" that pulls in data from a user's Instagram account and offers suggestions on what to change. Using the new […]