How Zapier transformed core marketing processes with ChatGPT Work
OpenAI
Zapier’s enterprise marketing team uses ChatGPT Work to cut drop-offs in its lead funnel, create campaign assets, and automate reporting. The article says this is intended to reduce drop-offs in the lead funnel. As a result, more stages are handled with ChatGPT-assisted automation, with reporting and asset creation streamlined.
Why it matters
The enterprise marketing team at Zapier uses ChatGPT Work to reduce the number of drop-offs in its lead funnel, build campaign assets, and automate reporting.