How an OpenAI influencer trip backfired
The Verge Mia Sato ● Covered by 2 sources
OpenAI organized its first brand trip, inviting influencers on an all-expenses-paid vacation to promote the company. The trip took place over a weekend and generated social media posts from multiple influencers. The initiative drew criticism for projecting frivolousness and triggering negative reactions from both uninvited influencers and the public.
Why it matters
The brand trip is a right of passage for influencers. It's a mark of legitimacy that a sponsor wants to invite them on an all-expenses-paid vacation, often with luxurious freebies and activities. Trips can also spur hard feelings from uninvited influencers, trigger criticism from the public, and project a certain frivolousness. Usually it is fast […]
