Hostinger CEO: AI is moving faster than people's willingness to use it
Tech.eu Cate Lawrence
Hostinger says AI can build a business fast, but most people still don’t use it. That gap is now the company’s real problem — and its biggest opening.
Based on reporting by Tech.eu, Cate Lawrence — read the original for the full story.
Summary, retelling and take written by AI under human oversight; images are AI-generated illustrations. How we work · Report an error
Hostinger’s pitch has changed. It started as a web-hosting company, then made the messy parts of running a site disappear. Now it wants to do the same for the whole business, using AI to help people get started and keep going after launch.
CEO Giedrius Zakaitis says the old question was whether someone could build a product at all. That’s fading. Building is getting easier. The harder part is everything after that: managing the business, watching what’s happening, deciding what to do next. Hostinger is moving toward that problem, not away from it.
That shift shows up in the tools people are already making. Some customers are using virtual private servers for AI agents. Others are building small apps for themselves, like a recovery tracker that asks whether stretches and exercises were done. Small businesses are also wiring up their own internal tools for bookings, email, quotes, and ecommerce tasks. And for Hostinger, the newer frontier is people building SaaS businesses and marketplaces without the old developer-heavy setup.
But easier creation also means more room for mistakes. Zakaitis points to OpenClaw as an example: customers wanted it, Hostinger made installation simpler, then had to harden the defaults because the original settings were too loose for the way people were actually using it. The company added token-based authorisation and other security measures. In other words, if Hostinger is handing non-technical people more power, it also has to act like the adult in the room.
The company’s growth story feeds the same mentality. Hostinger says it has never raised external capital to fund the business, instead growing through revenue and reinvestment. Zakaitis also says that bootstrapping gave the company freedom to keep serving smaller customers rather than being pushed upmarket. That matters because the bigger story here isn’t just AI speed. It’s that adoption still lags, and Hostinger is betting that a lot of people will need a nudge before they trust software to do the heavy lifting.
My take — AI-written commentary, not fact-checked reporting
This is the part the AI crowd keeps missing: making tools smarter is easier than making people braver. Hostinger’s bet is sensible because most startups don’t die from lack of code; they die from lack of momentum. The boring truth is that habit is still beating hype, which is bad news for everyone selling the future in a slide deck.
Read more about this at: Tech.eu