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Google is making inline links more prominent in AI responses

The Verge Jay Peters

Google is adjusting how inline links show up inside its AI Overviews and AI Mode search responses. The update is intended to make inline links appear higher up in responses and more frequently. Publishers may see different traffic patterns as key sources become more immediately clickable, potentially shifting clicks away from traditional link lists.

Why it matters

Google is updating its AI search results to make inline links appear "higher up in responses more frequently," according to a blog post. The company's search results from AI Overviews and AI Mode give you answers in a customized view instead of the traditional list of links, but there are concerns that the format reduces […]

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