Apple CEO John Ternus says the best AI device is still the iPhone
TechCrunch Sarah Perez
John Ternus said Apple’s iPhone is already the best AI device and emphasized Apple’s privacy-first approach for its AI strategy. He described an “intelligent personal hub” that should have powerful on-device AI processing plus an internet connection to reach cloud models. Apple’s focus shifts to positioning the iPhone as the core interface for AI rather than launching separate AI-focused hardware.
Why it matters
The company also argued that its on-device models offer consumers more privacy.
