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AI/ML is becoming a performance factor in motorsport

Ars Technica Jonathan M. Gitlin

AI/ML has become a major performance factor in motorsport as sponsors shift from traditional tobacco and booze funding toward tech-related backers. Chip Ganassi Racing and OpenAI are showing this in IndyCar this year. As a result, more teams’ resources and competitive advantages increasingly come from AI-related sponsorship and support rather than just cash transfers.

Why it matters

More than just a sponsor: OpenAI has been helping Ganassi with setups.

Read more related to this at Ars Technica
Chip Ganassi Racing OpenAI IndyCar

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