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Companies & Products

902 summarised stories in Companies & Products, each linking back to the original source. Browse all topics →

Thursday, 12 June 2025

Bringing the magic of AI to Mattel’s iconic brands

OpenAI 1 year ago 29

Mattel and OpenAI are partnering to integrate AI tools into the toy company's brands including Barbie and Hot Wheels. The companies will use AI to improve creative development and streamline production workflows across Mattel's portfolio. Fans will gain new ways to interact with these brands through AI-powered features, though specific applications remain undetailed.

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