GPT-5 Set the Stage for Ad Monetization and the SuperApp

SemiAnalysis · 11 months ago · 47

OpenAI released GPT-5 with a router system that directs users to different model versions based on query complexity, targeting monetization of its 700 million free users rather than power users. The router increased exposure to thinking models by 7x for free users and 3.5x for paying users on the first day. OpenAI is positioning ChatGPT as a transaction-based superapp where the system will intelligently route high-value commercial queries to agentic services, earning take rates on purchases like legal services, groceries, and flights rather than relying on traditional ads.