The San Antonio Spurs use ChatGPT to scale impact on and off the court

OpenAI Blog · 1 year ago

The San Antonio Spurs developed custom GPT tools to improve fan engagement, operational efficiency, and team performance across the organization. The team deployed these AI systems across multiple departments including marketing, business operations, and coaching staff to automate routine tasks and generate insights. This approach allows the Spurs to reduce manual work on repetitive processes while freeing staff to focus on strategic initiatives.