Europe’s AI labeling and transparency rules are now in effect
The Verge 2 months ago 22 ● 75 sources
The EU's AI Act transparency rules took effect on August 2nd, requiring companies to disclose when users interact with AI systems or encounter AI-generated or altered content. Providers must design systems to make AI use explicit, while deployers must inform users of AI involvement, with different obligations for each group. Companies now face legal requirements to label AI interactions rather than designing their own disclosure methods.