VfL Wolfsburg turns ChatGPT into a club-wide capability

OpenAI Blog · 4 months ago

VfL Wolfsburg integrated ChatGPT across the club's operations beyond a limited trial, training staff across departments to use the AI tool for administrative and creative tasks. The club deployed the system to approximately 500 employees across marketing, recruitment, finance, and coaching departments. This shift aims to improve operational efficiency and decision-making while preserving the club's focus on football performance and organizational culture.