YouTube and X Have Become ‘Gateways’ to Nudify Apps
Wired AI Ej Dickson
YouTube and X referred over 5.7 million visits to nudify apps and websites between December 2025 and March 2026, with YouTube accounting for 1.82 million visits despite policies prohibiting sexually explicit content and links to such sites. Some nudify tools cost as little as $1 per image and collectively generate approximately $36 million annually, with users targeting people for blackmail, employment sabotage, and other harmful purposes. The platforms' enforcement of existing policies against nonconsensual intimate imagery appears inadequate, effectively enabling the proliferation of tools that create deepfake sexual content without consent.
Why it matters
A new study found that social media platforms are referring people to sites where they can create nonconsensual, sexually explicit deepfakes for as little as $1 an image.
