Would you get tattooed just to interview at a 7-days-a-week AI startup?

My take — AI-written commentary, not fact-checked reporting

LemonLime is not a household name. It's a small AI startup that says it optimizes existing data to work with AI, whatever that means in practice, and until recently almost nobody outside its niche had heard of it. That changed the moment someone at the company decided the fastest path to hiring buzz was a permanent commitment rather than a resume screen. The pitch was simple and, frankly, a little unhinged: show up, get the LemonLime logo tattooed on your body, skip straight to a job interview. No design review, no cooling-off period, just a party atmosphere and a tattoo gun. Seven people took the deal, according to Inc.'s reporting on the stunt, walking out with permanent branding for a company most of them had probably never worked at before that night. This wasn't LemonLime's first attempt at turning hiring into a spectacle. Weeks earlier, the company ran a game called