Trump orders US government to call AI ‘Super Intelligence’
The Verge Lauren Feiner ● Covered by 12 sources
Trump signed an order telling US agencies to call AI “Super Intelligence.” The word choice is the point: the government is dropping “artificial” entirely.
Based on reporting by The Verge, Lauren Feiner — read the original for the full story.
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The White House is changing the label. Under a new executive order signed by President Donald Trump, official policy sites, policy documents, and press releases will use “Super Intelligence” instead of “artificial intelligence.”
Trump framed the shift as a simpler, stronger way to talk about the technology. At an event launching America.gov earlier on Tuesday, he said “super” was “the best word of all” and “the simplest.”
He also claimed Chinese President Xi Jinping, who visited the White House last week, “loves it,” too. And Trump argued that people shouldn’t hear “artificial” at all, because “it’s not artificial.”
That’s the whole point of the order: a naming war dressed up as policy. The government is not just changing vocabulary here; it is trying to change the mood around the thing it is describing.
My take — AI-written commentary, not fact-checked reporting
This is branding with a flag on it, and it’s classic Trump: rename the thing, then act like the rename is the win. If the government starts calling software “Super Intelligence,” the next step is usually not clarity. It’s theater with letterhead.
Read more about this at: The Verge