TikTok rolls out an AI shopping assistant and one-click checkout

TikTok said Monday it is rolling out a shopping assistant powered by AI, along with a checkout feature that lets users buy from brands directly inside the app. The assistant is meant to work like a conversational guide, helping people find products and then move toward a purchase without bouncing to another site.

The company says the assistant can keep track of context during a chat and remember what a shopper has said they want. It can surface product details, shipping information, sizing, availability, and help finish the purchase. That puts a lot of the usual shopping back-and-forth into one place, right where TikTok already has users scrolling.

The checkout feature is even simpler. TikTok says shoppers will be able to buy from a brand with one click from the For You feed, the app’s main algorithm-driven video stream. That matters because the feed is already built for discovery, and now TikTok is trying to close the gap between seeing something and buying it.

The company is building the features with commerce platforms and payment providers including Salesforce, Shopify, Shoplazza, and Stripe, among others. And the move also looks like a bid to keep users inside TikTok when they have product questions, instead of sending them to outside AI tools such as ChatGPT.

TikTok Shop has been the core of the company’s e-commerce push, but these new tools widen the strategy beyond that in-house marketplace. TikTok said its platform activity helped generate $81 billion in GDP for U.S. businesses, and 54 million Americans said they bought a product after watching a TikTok video, according to a report released last week. eMarketer estimates TikTok Shop generated about $15.8 billion in U.S. sales in 2025, which it says was roughly 18% of all U.S. social commerce.