The Walt Disney Company and OpenAI reach landmark agreement to bring beloved characters to Sora
OpenAI Blog
Disney and OpenAI signed an agreement allowing more than 200 Disney, Marvel, Pixar and Star Wars characters to be used in Sora video generation. Disney will deploy ChatGPT Enterprise and the OpenAI API across its operations. The deal enables fans to create authorized short videos using these characters while establishing guidelines for responsible AI use in entertainment.
Why it matters
Disney and OpenAI have reached an agreement to bring more than 200 Disney, Marvel, Pixar and Star Wars characters to Sora for fan-inspired short videos. The agreement emphasizes responsible AI in entertainment and includes Disney’s company-wide use of ChatGPT Enterprise and the OpenAI API.