The end of the universal trend: why startups need a new social media playbook
Startups Magazine Irina Tatarinova
Startups are being told to move away from chasing broad, universal social media trends as automation increases and trends fragment into short-lived hyper-niches. Metricool’s State of AI in Social Media 2025 report found 96% of social media specialists use AI daily, but 45% say content quality could be better. The shift is toward tighter audience targeting, using AI more selectively, and optimizing for search intent and high-intent engagement rather than only reach and impressions.
Why it matters
According to the Metricool State of AI in Social Media 2025 report, 96% of social media specialists now use AI in their daily workflows.
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