SuperPlan: Stocard Founders Return With a New Shopping List App
Trending Topics Jakob Steinschaden
Stocard’s founders just launched SuperPlan, a free shopping list app with AI recipe imports. It also turns voice, photos and handwritten cards into lists, then charges only for heavy AI use.
Based on reporting by Trending Topics, Jakob Steinschaden — read the original for the full story.
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The team behind Stocard is back with a different kind of everyday app. SuperPlan, now live for iPhone and Android, mixes a shared shopping list with recipes and a dose of A.I. The pitch is simple: keep the core free, then charge only for the features that actually cost money to run.
That means the shopping list itself has no limit. Users can create lists, share them, sync them and use them offline without paying or even making an account. The app also sorts items into categories, suggests products while you type and shares changes in real time through a link.
The paid part is the machine work. SuperPlan can pull recipes from Instagram, TikTok, YouTube, Pinterest and websites, or read them from cookbook pages and handwritten cards photographed by the user. It also handles voice input, WhatsApp messages and voice notes. Mark Himmelsbach, one of the founders, says the team trained speech recognition specifically for shopping, so a messy voice memo like “five tomatoes, no, six, and milk” is supposed to become a usable list.
Pricing follows the same logic. In Austria, Premium starts at €1.99 per week or €29.99 per year, each with a one-week free trial. Himmelsbach says the company expects around 90 percent of users to stay on the free tier and that Premium is meant to cover the A.I. costs for paying users while supporting the free product, without ads.
SuperPlan comes from Berlin-based Super Apps Studio GmbH, founded by David Handlos, Florian Barth and Himmelsbach. It is the studio’s second product after SuperCards, the ad-free loyalty card app that now has around four million users. And the family resemblance is obvious: no account, no ads, and a free product that hopes the useful part is good enough on its own.
My take — AI-written commentary, not fact-checked reporting
This is the right kind of AI product: boring, useful, and pointed at a real task instead of a demo reel. The app world has spent years pretending shopping lists need social features and premium fluff; apparently they mostly need to stop losing the tomatoes. If SuperPlan works, that says more about user patience with clutter than it does about the miracle of AI.
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