Snapchat no longer rewards fully AI-generated Spotlight content
TechCrunch AI Lauren Forristal
Snapchat will no longer recommend fully AI-generated videos in its Spotlight feature, instead prioritizing content created by humans, though creators can still use AI tools to enhance their work. The platform's recommendation algorithms are being adjusted to exclude AI-generated content from eligibility, with the change announced Friday. This shift aligns with industry-wide efforts by platforms including LinkedIn, YouTube, and Meta to reduce algorithmic promotion of low-quality AI-generated content.
Why it matters
Snapchat has adjusted its recommendation systems to ensure that only videos created by real people are eligible for Spotlight recommendations, taking a stance against AI slop.
