Snap tries to sell consumers on the idea of $2,195 Smart Glasses

Bloomberg · 17 September 2026, 10:51 ● Covered by 4 sources

Snap will launch its Specs augmented reality smart glasses later this year priced at $2,195.

Why it matters

Snap’s forthcoming Specs augmented reality glasses will launch later this year at $2,195, with Verizon store try-outs and custom wireless data plans. There’s also a $2,395 higher-priced version that adds a carrying case with built-in cellular data connectivity.