Roblox launches an AI-powered game creation feature in its mobile app
TechCrunch AI Lauren Forristal ● Covered by 2 sources
Roblox launched a mobile feature called Build that uses AI models to generate games from text prompts, allowing users without programming experience to create playable games. The feature enters public alpha testing on July 28 in New Zealand, with free and paid options available. The rollout addresses concerns about low-quality AI-generated content by ranking games based on player retention, ensuring only engaging games receive prominent placement.
Why it matters
Roblox's new "Build" feature lets users generate basic games using a single text prompt.
