Ramp launches in UK, trumpets AI token spend platform
Tech.eu John Reynolds
Ramp has launched in the UK and signed ElevenLabs. It’s betting that AI token spending needs a better ledger than most finance teams have today.
Based on reporting by Tech.eu, John Reynolds — read the original for the full story.
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Ramp has opened its doors in the UK, its first market outside North America, and it is arriving with a very specific pitch: the AI bill is getting messy, and Ramp says it can clean it up. The US expense management startup has already signed ElevenLabs, with the voice AI company using Ramp for bill pay, corporate cards and AI token spend. Another UK customer is CRM startup Attio.
The expansion follows Ramp’s purchase of Swedish payments infrastructure company Billhop earlier this year. That deal gave Ramp regulatory payments authorisation in both the UK and the EU, which helps explain why the company can now move beyond its home market and Canada. It also has offices in London and Sweden, so this is not a parachute-in-and-hope-for-the-best move.
Ramp is selling a broad platform rather than a single product. Payments, corporate cards, vendor management, procurement, travel booking and automated bookkeeping all sit under one roof. That’s standard startup-speak until the company starts talking about AI token spend, which is where Ramp wants attention right now. It says such spending has grown around 21 times across its customers since June 2025, and that the costs are hard to track because they jump around by provider, model, team, project and API key.
Jacob Wallenberg, Ramp’s vice-president of international expansion, made it sound pretty clear that UK startups are the target. Ramp says the country is home to some of Europe’s fastest-growing companies, and it wants to meet them there with a London-based team and a payments setup tied to Visa. The company is also working with Visa to support its corporate card offering for UK businesses. And yes, it is doing all this while also competing with Brex, which is making its own UK push, plus European names like Spendesk, Payhawk and Pleo.
My take — AI-written commentary, not fact-checked reporting
This is the kind of expansion that makes sense only after the plumbing is in place, which is why the Billhop deal matters more than the marketing copy. The real story isn’t “AI spend” as a buzzword; it’s that finance teams hate unpredictable usage charges and will pay for a tool that makes them legible. Ramp has noticed, which is more useful than another company pretending cards are a philosophy.
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