Prentis, new AI lab co-founded by Reid Hoffman, Mark Pincus in talks to raise $100M
TechCrunch AI Marina Temkin ● Covered by 2 sources
Prentis, an AI research lab co-founded by Reid Hoffman and Mark Pincus, is raising $100 million at a $1 billion valuation to build computer-control models that automate office tasks. The startup has already signed $50 million in customer contracts and claims its Hive-32B model outperforms GPT-5.4 and Claude Opus on computer-use benchmarks while costing roughly 10 times less. The funding and early revenue reflect investor confidence that automating office workflows could become AI's most valuable use case, despite competition from OpenAI and Anthropic.
Why it matters
The neolab is betting that automating routine computer tasks will soon outpace coding as AI's biggest use case.
