Prentis, new AI lab co-founded by Reid Hoffman, Marc Pincus in talks to raise $100M
TechCrunch AI Marina Temkin ● Covered by 2 sources
Prentis, an AI lab co-founded by Reid Hoffman and Marc Pincus focused on computer-use models, is raising $100 million at a $1 billion valuation. The startup has signed contracts worth up to $50 million with customers and claims its Hive-32B model outperforms GPT-5.4 and Claude Opus 4.6 on computer-use benchmarks while costing roughly 10 times less per task. The funding and early customer wins position Prentis to compete in the growing market for AI agents that automate office workflows.
Why it matters
The neolab is betting that automating routine computer tasks will soon outpace coding as AI's biggest use case.
