Perplexity launches Projects feature for organizing ongoing Computer work
The Neuron
Perplexity just added Projects, letting you group files and chats into folders that remember your past work. No more digging through old threads to find that one file you uploaded three weeks ago.
Perplexity is done making you start from zero every time you open a chat. The company rolled out Projects this week, a feature that lets users bundle files, conversations, and context into persistent folders the AI actually remembers between sessions. Upload a set of documents once, and Perplexity will keep referencing them across every follow-up question inside that project, instead of forcing you to re-upload or re-explain what you're working on.
The pitch here is organization, plain and simple. Anyone who's used Perplexity for a multi-week research task or a client project knows the pain of scrolling through a flat list of chat history trying to find the thread where you actually pasted the relevant PDF. Projects fixes that by giving each body of work its own container, complete with shared files and a memory layer that reviews what happened in previous sessions before answering new questions.
What's notable is that Perplexity made this available to all users right out of the gate, not just paying subscribers. That's a departure from how a lot of AI companies handle premium features, gating memory and persistence behind a paywall while free users get a stripped-down, forgetful version of the same product. Perplexity is betting that broad access to Projects will pull more people into habitual use of the platform, rather than treating it as a one-off search engine replacement.
This also puts Perplexity more directly in competition with tools like ChatGPT's Projects and Claude's Projects, both of which already offer similar folder-and-memory setups for organizing ongoing work. The feature isn't new to the AI assistant category. But Perplexity's angle has always been search-first, answer-engine positioning, so building out persistent project memory signals it wants to be seen as a full workspace, not just a place you go for quick factual lookups.
Whether that sticks depends on execution details Perplexity hasn't fully spelled out yet, like how much context the memory actually retains over time and whether it handles messy, sprawling projects as gracefully as it handles tidy ones. Early adopters will find out fast.
My take
Free-tier memory is the real story here, not the folders. Every other AI company treats persistent context as a premium upsell, so Perplexity giving it away signals they're chasing habit formation over short-term revenue, which is the smarter long game if you're trying to unseat ChatGPT as someone's daily driver.
Read more about this at: The Neuron
