Nectar Social: Rewriting the Modern Marketing Playbook
Menlo Ventures Menlo Ventures
Nectar Social launched an agentic marketing platform that deploys autonomous agents to engage customers across social media DMs, comments, and community spaces where traditional marketing tools cannot operate. The startup is processing 10 million autonomous conversations per week and has attributed $100 million in revenue across these interactions, with customers including e.l.f. Beauty and Liquid Death. Nectar raised $30 million in Series A funding led by Menlo Ventures, enabling brands to maintain consistent presence across fragmented social channels where purchasing decisions increasingly occur.
Why it matters
The buying conversation has left the channels marketers can see. Gen Z spends nearly 2.5 hours a day on social media, but the decisions increasingly happen in DMs, group chats, comment threads, and communities—the places traditional marketing tools were built to monitor, not act on. Meanwhile, the channels brands can see are getting commoditized. Performance […] The post Nectar Social: Rewriting the Modern Marketing Playbook appeared first on Menlo Ventures.
