Meta’s Muse is outpacing ChatGPT’s early mobile launch
TechCrunch Sarah Perez ● Covered by 6 sources
Meta’s Muse is off to a faster mobile start than ChatGPT, new estimates say. In the U.S. and Canada, it’s getting more downloads and daily users so far.
Based on reporting by TechCrunch, Sarah Perez — read the original for the full story.
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Meta’s new AI app, Muse, looks like it may be getting traction fast. Fresh estimates from Apptopia put its first 12 days ahead of ChatGPT’s early mobile run, at least in the U.S. and Canada.
The most direct comparison is iOS-only, since that’s the cleanest way to line up the launches. On that basis, Muse reached 1.8 million downloads in the U.S. and Canada during its first 12 days, while ChatGPT had 1.3 million over the same stretch. Apptopia also says Muse has more daily active users than ChatGPT did at that point.
Zoom out a bit and Muse’s start looks even stronger. Apptopia says the app has 2.8 million total installs globally in its first 12 days. It also moved from No. 2 on the U.S. App Store right after launch to No. 1, according to Business Insider, overtaking ChatGPT in the process.
There’s a big asterisk here, of course. Apptopia is working from third-party estimates, not Meta’s internal numbers. But the pattern is still hard to ignore: Meta appears to have launched another app with the kind of built-in distribution most companies can only dream about. Over 95% of Muse users are also Facebook users, and 63% are on Instagram, which hints at where the momentum is coming from. Muse also works inside WhatsApp, giving Meta yet another lever to pull.
My take — AI-written commentary, not fact-checked reporting
This is the part where Meta does what Meta does: turn distribution into destiny. Plenty of AI apps can build a demo; far fewer can get shoved into Facebook, Instagram and WhatsApp and call it product strategy. The real surprise isn’t that Muse is doing well — it’s that anyone still acts shocked when the company with the biggest pipes gets the fastest flow.
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