It’s not AI anymore, it’s ‘super intelligence’ (according to the White House)
TechCrunch Theresa Loconsolo ● Covered by 2 sources
The White House got top tech bosses to sign an AI safety pledge and Trump renamed AI “super intelligence.” Big promise, weird economics: consumer AI still looks expensive while enterprise money does the heavy lifting.
Based on reporting by TechCrunch, Theresa Loconsolo — read the original for the full story.
Summary, retelling and take written by AI under human oversight; images are AI-generated illustrations. How we work · Report an error
The White House pulled together a rare roomful of tech power this week. Mark Zuckerberg, Jeff Bezos, Elon Musk and Anthropic’s Dario Amodei were among the CEOs who signed an AI safety pledge that President Donald Trump called “morally binding.” Trump also signed an executive order that officially rebrands AI as “super intelligence.”
That’s a lot of ceremony for a field that still can’t quite decide what it wants to be called, let alone who pays for it. On TechCrunch’s Equity podcast, Kirsten Korosec, Anthony Ha and Sean O’Kane spent the episode on that split screen: the public-facing push for safer, friendlier AI, and the harder reality that the biggest money in the business still seems to come from enterprise customers.
Meta and OpenAI are both putting friendlier faces on their products, which fits the moment nicely. The branding gets softer, the language gets grander, and the pitch gets easier to sell. But the economics don’t get prettier just because the label does.
The episode also touched the shifting IPO market and a handful of startup deals. And for anyone planning ahead, TechCrunch is pointing listeners to Disrupt 2026, where Equity will do a live show at 9 a.m. on the Builders Stage.
My take — AI-written commentary, not fact-checked reporting
“Super intelligence” is exactly the kind of label that sounds important right up until the bill arrives. The White House can rename the thing all it wants; the real story is that consumer AI still struggles to justify itself while enterprise keeps the lights on. That gap is doing more to shape the industry than any shiny pledge ever will.
Read more about this at: TechCrunch