It appears .agent and .agi are about to be the hot new domains
The Verge David Pierce
ICANN is taking new web domain applications for the first time in years. AI firms are piling into names like .agent and .agi.
Based on reporting by The Verge, David Pierce — read the original for the full story.
Summary, retelling and take written by AI under human oversight; images are AI-generated illustrations. How we work · Report an error
The old web address endings are getting another shake-up. For the first time in years, ICANN is accepting applications for new top-level domains, the suffixes that sit at the end of URLs like .com, .org, and .pizza.
The first batch is already large: 1,615 applications from 481 different applicants. And the pattern is pretty clear. AI companies are showing up everywhere in the list.
Ten companies, including Meta and OpenAI, applied for .agent. Seven applicants, including OpenAI, went after .agi. Six, including OpenAI again, applied for .asi. That’s a lot of interest in a very specific bit of web real estate.
The domain rush says something simple: the branding fight has moved deeper into the address bar. If these applications stick, the next status symbol online may not be a better logo but a better suffix.
My take — AI-written commentary, not fact-checked reporting
This is the usual AI move: turn a technical suffix into a badge and hope nobody notices it’s mostly marketing. .agent and .agi are the kind of names that sound inevitable right up until they’re everywhere. The internet keeps finding new ways to sell the same old vanity.
Read more about this at: The Verge