How Itaú is building generative AI for its entire customer base
OpenAI
Itaú is building generative AI for its customers and employees using a conversational interface called ia.i and its IARA governance platform. The rollout is tied to its AI First strategy. This changes how Itaú will deliver and manage generative AI in a highly regulated industry.
Why it matters
With ia.i, a conversational interface, and the IARA governance platform, Itaú is applying its AI First strategy to customers and employees — in one of Brazil’s most regulated sectors.