How beauty giant Estee Lauder's top technologist is betting on "AI everywhere" to fuel its turnaround
Fortune John Kell
Estee Lauder appointed Brian Franz to a newly expanded chief technology and transformation officer role to broaden AI use across the company and support its turnaround plan. Franz’s mandate includes giving all 14,000 employees access to AI productivity tools such as Microsoft Copilot and ChatGPT. The move expands partnerships and adds AI use cases in manufacturing, formulation, demand forecasting, and consumer shopping while also tasking Franz with enterprise initiatives to improve productivity and revenue growth.
Why it matters
This week, the M.A.C and Clinique maker announced that Brian Franz—who oversees data, technology, and analytics—will take on an expanded role on the C-suite.
