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Hidden Airtag reveals Amazon is trashing rare books to train AI

Ars Technica Ashley Belanger Covered by 7 sources

A hidden Airtag in a rare book led to an Amazon AI site in Las Vegas. It adds proof that some firms may be buying books just to scan and scrap them.

Based on reporting by Ars Technica, Ashley Belanger — read the original for the full story.

Summary, retelling and take written by AI under human oversight; images are AI-generated illustrations. How we work · Report an error

Booksellers have been saying this for a while: AI companies may be snapping up rare books in bulk, scanning them, and then destroying them to feed model training. Proof has been thin. Now 404 Media says it has tracked one of those books all the way to Amazon.

The trail started when 404 Media worked with a bookseller who hid an Airtag inside a rare book that was part of a bulk order. The tag later showed up at an Amazon AI training facility in Las Vegas. According to 404 Media, the site housed a team focused on tearing books from their spines and scanning the pages.

The warehouse door offered a strange bit of branding for a place in the middle of a backlash over destructive book scanning: a logo showing a Tyrannosaurus rex about to eat a book. That image was documented by 404 Media, and it sounds like someone thought the joke was subtler than it was.

Amazon did not comment on 404 Media’s report. It gave Ars the same statement it gave 404 Media, and that statement did not specifically mention AI training.

My take — AI-written commentary, not fact-checked reporting

This is the usual AI playbook with a literary twist: buy first, ask forgiveness never, and hope the scan job looks cleaner than the wreckage. Amazon getting caught with a hidden tracker in the chain makes the whole thing look less like research and more like industrial-grade book laundering. The industry keeps calling these models frontier systems; apparently the frontier is the rare-book aisle.

Read more about this at: Ars Technica

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