Facebook is giving users more control over their algorithm
TechCrunch Lauren Forristal ● Covered by 2 sources
Facebook now lets people tell its algorithm what they want to see in plain English. It’s Meta’s latest push to make feeds feel less automatic and more steerable.
Based on reporting by TechCrunch, Lauren Forristal — read the original for the full story.
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Facebook is the latest Meta app to give users more control over what shows up in their feeds. On Tuesday, Meta rolled out “Your Algorithm” on Facebook, an AI-powered feature it had already launched on Instagram.
The idea is simple: people can describe, in their own words, what they want more or less of in Feed and Reels. Meta says the feature lets users talk directly to the ranking systems behind recommendations instead of leaving everything to automated guesses. Changes are supposed to show up in recommendations in real time.
Meta also tweaked Facebook’s three-dot menu so the controls are easier to reach from individual posts. From there, users can open “Your Algorithm” or tap “Interested” and “Not interested” to steer future recommendations. The company says it may ask follow-up questions too, so users can give more specific feedback about what they liked or disliked.
This is part of a bigger shift inside Meta. As AI takes a bigger role in content discovery, the company is trying to give people more influence over their social feeds. The pitch also nudges Facebook a little closer to streaming apps, where recommendation systems are still powerful but users can at least tell the service what they’re into.
The same playbook is spreading across Meta’s other products. Instagram brought in Your Algorithm in June, after first launching it for Reels in December 2025, and Threads has its own version called “Dear Algo.”
My take — AI-written commentary, not fact-checked reporting
This is the kind of feature platforms keep pretending is user empowerment, when really it’s damage control with nicer buttons. Still, letting people say what they want in plain language is better than the usual black-box shrug. The bigger story is simple: even Meta knows algorithmic feeds get less magical once people can see the knobs.
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