Exclusive: PeakMetrics tracks brand reputations across five top AI platforms
SiliconANGLE Paul Gillin
PeakMetrics just launched a tool that checks how five big AI chatbots talk about a brand. It matters because companies now have to manage their reputation inside AI answers, not just search results.
Based on reporting by SiliconANGLE, Paul Gillin — read the original for the full story.
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PeakMetrics has launched AI Perceptions, a monitoring service built to answer a newer corporate fear: what if ChatGPT, Gemini, Claude, Grok and Perplexity are telling the world the wrong story about your brand?
The service sits inside PeakMetrics’ wider narrative intelligence platform and watches those five generative AI systems over time. Customers choose the prompts they care about — usually questions about their brands, products, competitors and industry issues — and PeakMetrics keeps sending them back through the models, then scores the responses for favorability, trust, competitive positioning, message adoption and purchase intent.
That makes the product less about search visibility and more about reputation management. Steven Childress, PeakMetrics’ director of product, said customers typically monitor hundreds of prompts. In practice, that could mean checking whether an AI system recommends one product over another, or whether it keeps linking a company to a message like sustainability.
The company also tracks citations when a model uses web search before answering. That can point communications teams to the pages shaping the output. But there’s a catch: citation analysis only works when the AI system decides to search the web. Childress said PeakMetrics recently helped a customer trace inaccurate movie theater information back to an outdated page on the customer’s own site, which then had to be fixed at the source.
PeakMetrics is also trying to separate real conversation from noise. Its platform scores social media accounts for bot activity using signals like posting frequency, account age and follower patterns, and it has a partnership with Reality Defender for synthetic text, images and video. Jessica Pratt, PeakMetrics’ vice president of marketing and communications, said bot activity typically makes up 20% to 30% of the social content in a customer workspace, and can climb during a crisis. The company says AI Perceptions is available now as part of the PeakMetrics platform, with a basic subscription starting at $99 per month.
My take — AI-written commentary, not fact-checked reporting
This is the part of AI that most brands still pretend is optional, right up until a chatbot starts repeating the wrong story with complete confidence. PeakMetrics is betting, correctly, that reputation is now being written by models trained on the mess humans leave behind. That’s not hype; that’s just the internet getting a manager.
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