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Directly Responsible Individuals (DRI)

Simon Willison's Weblog Simon Willison

Simon Willison dug up the origin of "Directly Responsible Individual" (DRI), an Apple management term now used across tech. He argues AI agents should never hold that title, no matter how autonomous they get.

Based on reporting by Simon Willison's Weblog, Simon Willison — read the original for the full story.

Summary, retelling and take written by AI under human oversight; images are AI-generated illustrations. How we work · Report an error

Simon Willison went hunting for a clean definition of "Directly Responsible Individual" and landed on the GitLab handbook's version, which traces the phrase back to Apple. The idea is simple on paper: one person is ultimately accountable for whether a specific project, initiative, or task succeeds or fails. No committee, no shared blame. One name.

Willison's real interest isn't corporate org charts, though. It's what happens to that concept once LLM-powered agents start doing real work inside companies. As these systems take on tasks that used to require a human owner, someone has to decide whether the agent itself can be the DRI, or whether that title has to stay with a person.

His answer is firm. An agent can execute, plan, even make decisions, but it can't be held accountable in the way the DRI framework demands. Accountability requires the possibility of consequences, and a model weighted file doesn't feel anything when a project tanks. Willison frames this as a uniquely human trait, not a technical limitation that better engineering will eventually solve.

He backs this up with a line from an IBM training slide dated 1979, which stated flatly that a computer can never be held accountable and therefore must never make a management decision. Nearly half a century later, with agents drafting code, managing pipelines, and making judgment calls that used to sit with junior staff, that IBM slide reads less like an old-fashioned warning and more like a rule a lot of teams are quietly ignoring.

My take — AI-written commentary, not fact-checked reporting

I think Willison's right, and I'd go further: the moment a company lets an agent be the de facto DRI, it's not adopting AI, it's laundering accountability. Somebody human still owns the outcome whether they admit it or not, and pretending otherwise is how you get blameless failures nobody can actually fix.

Read more about this at: Simon Willison's Weblog

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